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Apple’s focus in the last 12 months has been on its Vision Pro headset, but the iPhone maker is now reported to be creating smart glasses that rival Meta.
This comes after Meta unveiled a prototype for what they dub to be “the most advanced pair of AR glasses ever made,” naming it ‘Orion.’
The product looks similar to actual glasses, unlike Apple’s Vision Pro headset which is much bulkier in appearance and covers the user’s eyes completely. Although Apple’s products are usually met with widespread adoption and virality, the headset hasn’t done as well as the company would have hoped which isn’t surprising given the price starts at $3,499 for the 256 GB storage model.
According to Bloomberg, the Vision Products Group at the iPhone-maker company is working on at least four new devices.
Renowned tech correspondent Mark Gurman suggests a lower-end Vision headset to “arrive as early as next year, with a second-generation Vision Pro – sporting a faster chip – following in 2026.”
The report also says it’ll be in 2027 when “the team is considering launching smart glasses on par with the Meta Ray-Bans, as well as AirPods with cameras. The idea is to salvage the billions of dollars spent on the Vision Pro’s visual intelligence technology, which can scan the environment around a user and supply useful data.”
Apple and Meta have previously taken a different approach to smart glasses
As Apple continues to play catch up with creating wearable smart glasses, Meta is continuing to tweak the experiences available through Orion.
It was five years ago when the technology giant first said they were building augmented reality glasses and while it still isn’t ready to go to production, the team recently shared more about the product.
Meta has described Orion as being “a feat of miniaturization” as each component has had to be packed down to a fraction of a millimeter so a normal glasses look could be created.
On the other hand, Apple’s Vision Pro headset hasn’t yet been able to penetrate the mainstream market. An analyst predicted the trillion-dollar company had taken between 160,000 and 180,000 orders for its launch of the device which although substantial, would be considered a slow start to what the company is normally used to.
Featured Image: Via Ideogram
